IT’S ALL CONTENTS: Short films are abundant during New York Fashion Week, but one curious addition is one that comes out on Tuesday for promotional purposes.
In an unlikely combination, adult entertainment site Brazzers is launching the #INEEDITNOW campaign as a foray into what a company spokeswoman described as “meaningful SFW content”.
The three-minute video featured some high-profile talent, including two-time Oscar-winning documentary filmmaker Barbara Kopple and stylist Cesar Galindo, as well as looks from Patricia Field and The Blonds. Rather than barely dressed, the adult movie stars explain how the clothes they wear create a sense of empowerment. The idea is to start conversations about non-stop searching for content, what defines models towards IRL folks and why discussing elements of sex is still taboo, a Brazzers spokeswoman said. The short film will debut on the Brazzers platforms on Tuesday at 5 p.m.
A limited number of those who quickly got in touch were promised an exclusive Patricia Field x Brazzers t-shirt, which will also be sold on the Brazzers website after the show.
Galindo designed the project. He first connected with Field over 30 years ago when he began his career with her by selling the club wear he’d made in his Midtown Manhattan apartment. “Those were fun times,” said Galindo, who designs his own signature collection and works for Kimora Lee Simmons as design director for her KLS label and the new Baby Phat collection.
For the Brazzers project, Galindo not only took care of the styling, but also cast the talent. Demi Sutra, who can be seen in the short film, is now a friend of his. “I’ve worked with movie stars, Hollywood, and music before [stars] Also, but never in the porn industry, ”he said via email. “For a COVID-19 condition, this out-of-the-box project was exciting and challenging.”
The porn stars produced and styled their parts in the video themselves due to concerns about the coronavirus. A Brazzers spokeswoman described it as “totally PG-13”. It looks like a BTS fashion video and a model reminds viewers, “It takes a team to produce these looks.”
In addition to this week’s new campaign, Brazzers has other initiatives planned through 2021 that will address cultural conversations like empowering women, black lives matter, and a voting PSA, among other initiatives. “Consumers can now expect Brazzers to be more than just adult entertainment, and we’ve partnered with marketing agency The Pleasure Division to bring it all to light,” said Mario Nardstein, director of Brazzers.